Life’s Flavors ~ Around Town with KJ’s Boutique
Just over a year ago, KJ’s Boutique opened its doors at 214 Main Street, bringing children’s fashion to downtown. The sister store to Marlene’s Sass and Class, KJ’s was named after owner Marlene’s first granddaughter’s nickname- a sweet tribute that turned into a thriving business. Shoppers can visit in person Monday through Saturday, 10 a.m. to 6 p.m., or browse anytime at www.shokjsboutique.com
The idea for KJ’s took root years earlier. Shortly after Marlene’s opened more than eight years ago, customers kept asking for children’s and tween clothing. When Marlene’s first grandbaby was on the way, and the building next door happened to come available, KJ’s Bouts was born. Today the store carries girl’s sizes from newborn through tween (14/16) and boy’s sizes from newborn through 7/8, with newborn items quickly becoming customer favorites.
Clothing is only part of the story. KJ’s also stocks toys and squishies, including Discovery Toy’s; a popular educational brand you won’t find in big department stores. Whether you’re looking for a thoughtful gift of a cute new outfit, it’s an easy stop for the kids in your life.
Marlene has also made sure shopping with little ones in town is easy. A dedicated play area with books, toys and movies keep kids entertained while parents browse. That attention to experience extends to the staff, personal shoppers are on hand to help customers find just the right piece for any occasion.
Many of the items at KJ’s are one-of-a-kind finds you won’t see at corporate retailers, including matching outfit sets for moms and their kids that are especially popular for holidays and family photos, and tend to sell out fast, so it pays to shop early.
KJ’s also hosts a regular lineup of community events, many of them free. Story time with Kate is a favorite, along with craft and painting projects for tweens led by Babrae McFarlin (a small fee covers supplies). Seasonal events have included Valentine’s bath bomb making, egg decorating, ornament decorating, and visits from the Easter Bunny and Santa. Follow KJ’s on Facebook and Instagram for the full event schedule.
Kids who love the spotlight can stop by to “model” new outfits for the shop, while parents can head to the Hat Bar to personalize their own trucker hat.
As football season approaches, KJ’s is the place to find cheer outfits, not just in Sulphur Springs colors, but for surrounding area schools too. Check back this fall for costumes and “make-believe” play outfits, and watch for holiday pajama sets arriving in September.
By: Allison Libby-Thesing
